E-marketing
Traceable, fast and highly effective
E-marketing has now become a cornerstone of many businesses marketing mix. Improved speed, cost and traceability make it in many cases a far more attractive route to market than traditional marketing approaches.
Every Email Counts
However, e-marketing is only truly effective when executed using the right technology, approach and expertise. We have amassed over 10 years experience in delivering e-marketing campaigns across a wide range of industries into a diverse range of audiences - from Computer Games to Finance and B2B to B2C.
We've channelled this wealth of experience into an industry leading e-marketing managed service which supports and delivers the e-marketing strategies for some of the world's largest organisations. Contrary to many marketers beliefs, e-marketing isn't about volume and mass mailing, it's about producing communications that are engaging and pertinent to its audiences - each and every one of them. Irrespective of the fact that your campaign might be to 50 people or 500,000 - every email counts!
For those clients who would prefer to run their own campaigns, we provide an e-marketing self service solution, which gives full training and access to our online e-marketing tool. Self service clients can quickly and easily run e-marketing campaigns through our systems which enable comprehensive tracking and analysis.
What's possible with e-marketing?
Lead Generation: A direct replacement of the cold call. Send targeted, highly personalised and relevant communications to your target audience, opening a communication thread for your sales team to progress.
E-Newsletters: Do you have any idea what product and services your customers are interested in? Sending an e-newsletter is not only a cost effective brand building exercise but can provide you with information on what your customer has read, how many times and when.
Event Management: Do away with the time consuming and costly process of organising an event through telephone and paper. Send invites, agendas, reminders, maps and feedback forms via e-mail.
Online Surveys & Questionnaires: Design, distribute, track and collate the results of customer or market research surveys quickly and easily.
