Purestone & Sage seminar packed to the rafters!
Building Business Through Digital Marketing & Communications Seminar - April 07
Purestone staged its second major seminar of the year this time at Sage's HQ in Winnersh, Berkshire. Over 75 marketing and business professionals were in attendance from a range of different companies.
"The agenda clearly addressed some very current and pertinent business areas to attact such a large audience. To see that many people in the room means we must be pushing the right buttons which is very encouraging, more and more businesses are becoming aware of how important the role digital marketing can play in their business. Next time around we may end up having to turn people away!" James Smee, Purestone Director.
Agenda
09:30 - 10:00: Registration & Refreshments
10:00 - 10:15: Introduction - James Smee, Director of E-Marketing: Introduction and overview to the seminar.
10:15 - 10:30: What can CRM do for your business? - James Flood, Sage CRM Consultant, explores CRM as a business solution and the major benefits that your business can derive from it.
10:30 - 11:00: Sage CRM MME Product Demo - David Beard, Sage MME product specialist ,provides a complete overview and demonstration of Sage's award winning CRM solution. MME is an easy-to-use, fast to deploy, feature rich, low cost of ownership CRM solution designed to introduce the real benefits of CRM to SME's and Enterprises alike.
11:00 - 11:15: Break & Refreshments
11:15 - 12.00: What makes a website work? - Simon Butler, Managing Director, Purestone, delves into the web to analyse and draw examples of the current trends with website development. From the 'social web' through design and navigation this session looks at making websites 'sticky'.
12.00 - 12:45: How do you generate traffic to your site? - James Smee, Director of E-Marketing, Purestone, discusses some of the strategies and techniques that can be employed to help drive awareness and ongoing traffic to your website. Subjects include:
- E-marketing
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
12.45 - 13:00: Open floor : Q & A
13:00 - 14:00: Lunch & Close
