News \ Purestone sheds its skin in favour of a more engaging appearance

January, 2010

A new look Purestone emerged this month. All aspects of the brand went under the microscope and subsequently the knife in an exercise that started midway through 2009. This major brand overhaul was instigated in order to bring the brand and identity in line with the agency’s proposition and vision for its future growth. Market research further endorsed the change as feedback collated in December 2009 indicated customer perceptions were out of kilter with the brand values at the time.

James Smee, Director, said "no question about it, we had outgrown the previous brand and needed something far more representative of who we are and where we’re heading. We’ve grown up as an agency in the last couple of years; our proposition has evolved in line with our client base. We’re now far more strategically led and are delivering truly joined up digital strategies for our clients.”

The rebrand sees Purestone quite literally embrace the phrase ‘customer engagement’, a term being heavily bandied about in marketing circles in 2010. Going forward, the company will be branded as ‘Purestone – The Customer Engagement Agency’. Smee continued, “It’s really not a case of us sticking out a thumb and jumping on a passing bandwagon, it’s a case of the phrase and the ideology behind it perfectly summarising what we do and what we’re about as an agency. Let’s not kid ourselves, at the end of the day good marketing should be simple, it’s a case of having a meaningful conversation with a member of your target audience. Whether that be via an email, search engine, web page, app, social media platform or across all of them - it shouldn’t matter. Digital gives us such a rich toolkit with which to genuinely engage with people. The biggest challenge for brands and businesses is understanding how to pull everything together into a cohesive strategy which delivers a set of quantifiable results that can be built on.”