Portfolio \ JC Decaux

JC Decaux is Europe’s largest out-of-home advertising company. Purestone has worked with its Airport division since 2007 in developing digital strategies that drive engagement, insight and value from its main target audiences. From e-mail led lead generation programmes through viral based market research exercises Purestone has played a strategic and multi faceted role in helping to shape the future of JC Decaux’s marketing strategy.

In advance of Heathrow’s Terminal 5 launch Purestone worked to develop a fully functional website showcasing the terminal, its facilities and the chance to view and pre-book the advertising opportunities available. After only 6 months of launching the website 75% of the advertising space was pre-booked through the website, totalling over 100 million pounds worth of advertising revenue. The site, its design and functionality received plaudits and accolades in a multitude of media and marketing related press.