Portfolio \ Office Depot / Viking Direct
www.whyofficedepot.com
Office Depot is the largest stationery company in the world. In the US it is noted as one of the most recognisable retail brands. Purestone has worked as a strategic partner of Office Depot since 2006. During this period Purestone have played a critical role in the evolution of Office Depot approach to marketing. The migration from offline to online marketing across the UK and Europe has been facilitated and delivered by Purestone. Through insight and understanding of Office Depot customers Purestone have developed a multi tiered customer engagement strategy that has spanned and evolved across many years. The tangible results to the bottom line have been dramatic.
In terms of specific deliverables then it spans the full gambit of the online world; email marketing, CMS driven websites, bespoke applications, virals, social media, search and a full CRM implementation.