Portfolio \ Reading FC

www.readingfc.co.uk

Understanding its customers is key for any football club. With 2 distinct groups of customers – the fans and the Corporates – it is essential that Reading FC not only understand their customers but can communicate with them in an intelligent, personalised fashion. Pulling data from 3 separate systems – ticketing, merchandising and entry control – insight is gained, understanding is improved and communication is timely and personal.