Portfolio \ SAP

SAP is recognised as one of the World’s leading providers of business software solutions. Its solutions are, in the main, tailored to specific vertical markets. Purestone worked with the SMB channel marketing team at SAP to develop an e-communications platform for its partners to harness and drive new business initiatives. Working at an individual channel partner level Purestone delivered multi-tiered campaigns; online market research, surveys, lead generation, events and webinars. With an average response and call to action rate for the programme of over 10% the strategy was directly responsible for building a significant sales pipeline in 2008 and beyond.