October 2010

The 2e2 Group launched the second in a series of campaign microsites supporting its new 'business architectures' solution model.  The IT services provider is one of the fastest growing in Europe and taking its comprehensive proposition to market through a series of innovative and unique campaigns.

Purestone have played an integral part in shaping and delivering the strategy; designing the identity and audience experience, microsite creation and targeted e-campaign activity to drive relevant audiences to the site.  In addition to this a specific, mobile friendly version of the site was created to cater for a large segment of the audience who would be consuming the microsite via Smartphones i.e. iPhones and Blackberries.   

Simon Billington, Purestone's Head of Creative commented, "we took one look at the target audience and knew a mobile version of the website made sense. More and more the online conversation, within b2b audiences, is needing to work across multiple platforms, businesses can't afford to neglect or alienate audiences by not giving them a rewarding mobile experience."