Website Analytics
Understanding how visitors use your website
Many organisations invest heavily in the look, feel and content of their website and they are absolutely correct in doing so as these form crucial compenents to a successful website. However, it's also essential to understand what visitors do once they reach the website. Do they bounce straight off the site? How long does the average visitor spend on the site - 5 seconds? 1 minute? Are there fundamental dead ends that no user ever finds or chooses to visit?
Website Analytics help you protect the investment you've made in your website and web strategy.
Help is at hand...
Purestone's Website Analytics solution provides a comprehensive managed service to help you understand, report and react to the way in which visitors find and then use your website.
The service includes:
- Set up, implementation and configuration of Google Analytics or Webtrends Analytics software on your website.
- Comprehensive monthly reporting that details all aspects of your website:
- Headlines: General overview of vital statistics
- Referrals: where visitors have come from
- Search Engines: What users typed to find your website via a search engine
- User Trends: Reports include: How visitors use the website, where they navigate to, most popular pages, how long they stay on a page.
- Regular review sessions with the account management team to discuss and intepret the statistics, with a view to implementing changes and improvements to the website.
